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Our Investments

About

Our Investments

We target companies with the following criteria:

Businesses benefiting from middle-class expansion and urbanization
Companies which address the import substitution opportunity
Businesses with high growth potential and sustainable profitability
Businesses operating in sectors with no ingrained governance issues
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Our Investments

A significant presence built over 10 years

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HCFM /ARTICRAFTS

Investment Date: 2015
Country: Ethiopia
Sector: FMCG – Edible Oil
Major Brand: Tena
PRIMARY SKUS: Sunflower & soyabean oil, relief foods, animal feed
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AQUASAFE

Investment Date: 2015
Country: Ethiopia
Sector: FMCG – Mineral water
Major Brand: Aquasafe
PRIMARY SKUS: Bottled mineral water
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GULLELE/ZAK

Investment Date : 2014
Country: Ethiopia
Sector: FMCG – Soap & Detergent
Major Brand: 555
PRIMARY SKUS: Laundry soap, liquid detergent
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ETETE

Investment Date: 2016
Country: Ethiopia
Sector: FMCG – Dairy
Sector: FMCG – Dairy
PRIMARY SKUS: Yoghurt, cheese, butter
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ASTCO

Investment Date: 2015
Country: Ethiopia
Sector: FMCG – Wheat, flour and pasta
Major Brand: Chef Luca
PRIMARY SKUS: Pasta, macaroni (premium and local), wheat flour, animal feed
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APF

Investment Date: 2016
Country: Ethiopia
Sector: Pharmaceuticals
Sector: Pharmaceuticals
PRIMARY SKUS: Generics Manufacturing
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UPM

Investment Date: 2013 (exited)
Country: Morocco
Sector: Private education
Major Brand: UPM
Our Investments

A significant presence built over 10 years

logo

HCFM /ARTICRAFTS

Investment Date: 2015
Country: Ethiopia
Sector: FMCG – Edible Oil
Major Brand: Tena
PRIMARY SKUS: Sunflower & soyabean oil, relief foods, animal feed
logo

AQUASAFE

Investment Date: 2015
Country: Ethiopia
Sector: FMCG – Mineral water
Major Brand: Aquasafe
PRIMARY SKUS: Bottled mineral water
logo

GULLELE/ZAK

Investment Date : 2014
Country: Ethiopia
Sector: FMCG – Soap & Detergent
Major Brand: 555
PRIMARY SKUS: Laundry soap, liquid detergent
logo

ETETE

Investment Date: 2016
Country: Ethiopia
Sector: FMCG – Dairy
Sector: FMCG – Dairy
PRIMARY SKUS: Yoghurt, cheese, butter
logo

ASTCO

Investment Date: 2015
Country: Ethiopia
Sector: FMCG – Wheat, flour and pasta
Major Brand: Chef Luca
PRIMARY SKUS: Pasta, macaroni (premium and local), wheat flour, animal feed
logo

APF

Investment Date: 2016
Country: Ethiopia
Sector: Pharmaceuticals
Sector: Pharmaceuticals
PRIMARY SKUS: Generics Manufacturing
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UPM

Investment Date: 2013 (exited)
Country: Morocco
Sector: Private education
Major Brand: UPM

About Us

Founded in 2013, 54 Capital is an Africa-focused asset manager with an agile deal-by-deal strategy providing investors with access to direct deal flow.