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Our Approach

Our Approach

Capitalising Our Experience Investing In And Building Companies

We invest in companies that match Africa’s growth drivers, sector priorities and most importantly our experience in creating market leaders. Our vision is to transform Africa from a continent heavily reliant on importing finished goods and exporting raw resources to a manufacturing hub, by creating companies which process and manufacture products that are higher up the value chain. We believe that there is substantial opportunity to Invest in businesses with the know-how and drive to expand across Africa – bringing with them their know how and skills to make cross-country hubs of excellence.

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Our Approach

Sector Priorities

FMCG
Healthcare
Agri-Processing
Technology
Education
Financial Services
Industrials
Our Approach

Drivers of Economic Growth In Africa

Middle Class

Significant increase in disposable income

Demographics

Young Vibrant and Motivated Population

Urbanization

Cities are drivers of GDP Growth

Regulations

African countries are implementing pro-business regulations

Free Trade

African Continental Free Trade Agreement

Drivers of Economic Growth In Africa

25 +
Businesses benefiting from middle-class expansion and urbanization
1 +
Companies which address the import substitution
opportunity
1 +
Businesses with high growth potential and sustainable profitability
1 +
Businesses operating in sectors with no ingrained governance issues
Our Approach

Our Expertise

Extensive experience in implementing growth and restructuring strategies to create market leaders. In Ethiopia, through our FMCG platform we have successfully executed capacity expansions, processes reorganisation, new product developments and launched highly effective marketing campaigns. We will use a similar approach to optimise all aspects for new investment opportunities

Barriers to entry are high in Africa. This typically requires a significant local presence to effectively manage any asset
Our priority is to build first-class expertise and scale in a small number of countries with strong growth potential, good governance and a favorable investment environment
Before considering a country, we make sure at least one member of our team knows it well. It also has to be a place where we can rely on a solid and established network of local partners
To date, we have focused on Ethiopia and Morocco with a deal pipeline covering a broader section of East Africa

Extensive experience in implementing growth and restructuring strategies to create market leaders. In Ethiopia, through our FMCG platform we have successfully executed capacity expansions, processes reorganisation, new product developments and launched highly effective marketing campaigns. We will use a similar approach to optimise all aspects for new investment opportunities

Barriers to entry are high in Africa. This typically requires a significant local presence to effectively manage any asset
Our priority is to build first-class expertise and scale in a small number of countries with strong growth potential, good governance and a favorable investment environment
Before considering a country, we make sure at least one member of our team knows it well. It also has to be a place where we can rely on a solid and established network of local partners
To date, we have focused on Ethiopia and Morocco with a deal pipeline covering a broader section of East Africa
Our Approach

Morocco

Only 14 km south of Europe. Very competitive export and outsourcing platform with free trade access to 55 countries representing 1 billion consumers and 60% of world GDP
Solid and continuously growing domestic consumer market with 35 million young population
Politically stable and consensus-based environment
Strong and stable macroeconomic performance, thanks to progressive and reform-focused governments. Resilient even during the European crisis
Qualified workforce and great infrastructure (ports, highways, logistic centers)

Significant Opportunities in the Private Equity Space:

Favourable government policy to attract and support FDI
Profitable family-owned businesses looking for help to institutionalise their shareholding base, improve corporate governance and access external growth opportunities in Europe and the sub-Saharan African region
morroco
Ethiopia
Our Approach

Ethiopia

Large market with 118 million population, expected to grow by 2.5% per year.
GDP per capita is around $900 to $1000
Agriculture is the backbone of the Ethiopian economy, employing a large percentage of the population. Coffee is a significant export crop.
Natural Resources: Ethiopia has various natural resources, including gold, natural gas, and a substantial amount of arable land.
Challenges: Despite economic growth in recent years, Ethiopia faces challenges related to poverty, infrastructure development, and regional conflicts.

Significant Opportunities in the Private Equity Space:

In Ethiopia, the private equity landscape offers several promising opportunities due to the country's growing economy, untapped potential in various sectors, and government initiatives aimed at promoting private investment especially in Agriculture and Agribusiness, for example investment in agro-processing industries to add value to raw agricultural products and increase exports.

About Us

Founded in 2013, 54 Capital is an Africa-focused asset manager with an agile deal-by-deal strategy providing investors with access to direct deal flow.