Our Strategy

We invest in companies that match Africa’s growth drivers, sector priorities and most importantly leverage our experience in creating market leaders.

Our vision is to transform Africa from a continent heavily reliant on importing finished goods and exporting raw resources to a manufacturing hub, by creating companies which process and manufacture products that are higher up in the value chain.

Our Criteria

We target companies with the following criteria:

  • Businesses benefiting form middle-class expansion and urbanization
  • Companies which address the import substitution opportunity.
  • Businesses with high growth potential and sustainable profitability.
  • Businesses operating in sectors with no ingrained governance issues.

Our Philosophy

We create value at every step of the investment life cycle, from origination to exit.

  • Origination: Selective investment process leveraging our extensive on-the-ground network.
  • Execution: With a wealth of experience in executing and structuring investments in the developed markets as well as on the African Continent, we identify the best investment structure to align all parties’ interests.
  • Portfolio Management: Build long-term and trusting relationships with portfolio companies’ owners and stakeholders, and work side-by-side with them and management.

Our Hands-on Monitoring Approach

Add value through strategy and budget planning as well as implementing better systems and KPIs which will facilitate and support faster growth.

Strengthen the management team by attracting world-class talent and expertise. We incentivize and empower the management team in order to allow them to excel.

Support our companies through financial discipline, M&A and financial engineering.

Create complimentary synergies and boost cooperation and integration between our portfolio companies.

Implement the best standards of corporate governance and corporate social responsibility.